Are you a creator inspired by the worlds of luxury, artistry, and craftsmanship? Moutonière invites you to participate in the Moutonière Creators Prize—a celebration of creativity and storytelling through film and social media. This open call welcomes visionary creators to craft an authentic and captivating video that embodies the spirit of Moutonière and introduces new audiences to our maison.

Reach out to us at creators-prize@moutoniere.com to express your interest in joining the Moutonière Creators Prize. A member of our team will respond to confirm your participation and send a short agreement to sign before any product loans are made.

Produce a video—in any concept or style that feels true to you—reflecting the essence of Moutonière. Your creation may be fashion-forward, cinematic, playful, or conceptual. The goal is to create something both authentic and magnetic. For inspiration, visit www.moutoniere.com or explore our social channels (@moutoniere on Instagram and TikTok).

Participants may:

• Schedule an appointment to borrow products and film at our SoHo Boutique (114 Wooster Street, New York City)
• Request high-resolution product and lifestyle imagery
• Request an on-camera interview with a member of the Moutonière team

All inquiries should be sent to creators-prize@moutoniere.com.

Email your video to creators-prize@moutoniere.com for approval. Videos that have not been pre-approved or are not accompanied by a signed agreement will not be eligible for the prize.

Once your video has been approved and your agreement is signed, you may publish it on your chosen social channels (Instagram, TikTok, or YouTube). Videos must not contain profanity, nudity, illegal acts, or any depictions inconsistent with Moutonière’s brand values, and must not infringe the intellectual property rights of others.

When your approved post reaches 1,000,000 genuine likes, submit the post link and a screenshot (including time, date, post, and visible likes) to creators-prize@moutoniere.com. Moutonière may request additional analytics access or screenshots to verify engagement authenticity. “Genuine likes” exclude those generated through automated, purchased, or fraudulent means.

The first creator to submit a verified post achieving 1,000,000 genuine likes before December 31, 2025, will receive $100,000 USD. Outstanding creators may also be invited to collaborate on future campaigns and creative projects with Moutonière.

• Open only to individual creators who are legal residents of the United States, physically located within the United States, and at least 18 years of age.
• The contest begins on Friday, November 14, 2025, and ends when an eligible post first achieves one million genuine likes or, if none have, on December 31, 2025.
• The prize will be paid via wire transfer within 30 days following verification of likes and submission of required tax documentation. All federal, state, and local taxes are the winner’s sole responsibility.
• Moutonière will issue an IRS Form 1099-MISC reflecting the prize and may require completion of a Form W-9 prior to payment.
  

By submitting your video, you grant Moutonière a royalty-free, worldwide, perpetual license to repost, display, promote, adapt, or otherwise use your submitted content. Entrants waive any moral rights to the fullest extent permitted by law.

By participating, you consent to Moutonière’s use of your name, likeness, social handle, and entry content for promotional or editorial purposes worldwide, in any media, without additional compensation.

Moutonière reserves the right to disqualify entries that employ artificial engagement, violate social-media policies, or fail to align with our brand and aesthetic standards, at our sole discretion.

This is a skill-based competition, not a game of chance. Winning is determined exclusively by reaching the milestone of one million verified likes. Void outside the United States and wherever prohibited by law. Moutonière reserves the right to modify, suspend, or terminate the contest at any time without notice.

Personal data collected will be used solely for contest administration and to share communications from Moutonière in accordance with our Privacy Policy. Participants may unsubscribe or withdraw consent for marketing at any time by contacting contact@moutoniere.com. Data will never be sold and will only be shared with trusted service providers assisting Moutonière.

Any disputes arising from this contest will be governed by the laws of the State of Texas, and exclusive jurisdiction shall lie within its courts. All determinations made by Moutonière—for example, regarding authenticity of likes, eligibility, and timing—are final and binding.

Moutonière is expanding the prize list to give more creators an opportunity to win!

500,000 likes — $50,000 prize
250,000 likes — $25,000 prize
100,000 likes — $15,000 prize
50,000 likes — $12,500 prize
25,000 likes — $10,000 prize
10,000 likes — $7,500 prize
5,000 likes — $5,000 prize
1,000 likes — $2,000 prize

For each of these tiers, the first creator to submit a verified post achieving the required number of genuine likes who has not won a larger prize will win the corresponding prize. Each creator may win at most one prize. For example, if a creator's video is first to 50,000 likes and also first to 100,000 likes, that creator will win the 100,000-like prize, but not the 50,000-like prize; the creator whose video is second to 50,000 likes, if any, will win the 50,000 prize, unless that creator likewise wins a larger prize. All rules announced above apply analogously to these new prize tiers.