In 1898, George Cleverley was born into a shoemaking family in London. After serving in World War I, he joined Tuczec, a high society London shoemaker on Clifford Street, Mayfair, where he remained for 38 years. George left Tuczec in 1958 to start his own business — G.J. Cleverley of Cork Street, Mayfair, London.

George served some of the world’s most illustrious names, from royalty and heads of state to industry titans and social figures and quickly became known for the Cleverley shape — a graceful, chisel-toed shoe which became his signature. George was succeeded by his long-time pupils John Carnera and George Glasgow Sr. Today, the firm is run by creative director and CEO George Glasgow Jr.

Moutonière Collections

✧ F/W 2025: Leather Bags

Moutonière and George Cleverley have partnered to apply the historic crafts of bespoke shoe-making to modern handbags. Each bag begins with a skin chosen from the world's best tanneries, from supple calf or kangaroo to elegant ostrich or alligator to exotic shark or stingray. At Moutonière boutiques, patrons can even choose their own skin from the Invent-ory Custom Atelier.

Each bag features design details drawn from Cleverley's bespoke shoemaking, like the brogueing on the straps of the Serena Tote, as well as hardware from Moutonière's Fine Metals & Gems artisans, available in gilded brass, sterling silver, and 18kt gold, and in gem-set versions.